There's no denying it: social media has continued to be an important part for marketing professionals in any industry. In fact, 68% of marketers believe that social media is the most important aspect of digital marketing campaigns, according to a new study by Trusted Media Brands. If you're in the planning stages for how to put social media videos into your marketing plan, here are some things that you need to know. Social Media Videos are Different from Normal Online Videos Not all videos are equal and this includes social media videos. If you want your new marketing plan to be successful, you should know about the ways to optimize your videos for social media. People interact differently with social media compared to your website, so why would you use the same kinds of videos for both? If you want the most out of these videos, follow some of these best practices: [list] Social media videos should be shorter than videos on YouTube or your website. Let's face it: people have short attention spans. If you want the most engagement, keep your video between one and two minutes long. Any longer and you might lose the interest of your audience. Use subtitles in your videos. Most people use social media and watch videos on their phones. Often times, they can't have the sound playing. Create your videos for these viewers by putting subtitles in all of your videos that are posted on social media. Use teasers to create interest with your audience. If your company is releasing a new product or service, create a teaser video for your social media channels. By posting a teaser, you're creating interest with your audience that could lead to increased visits back to your website to get more information! [/list] Ideas for Social Media Videos If you don't know what kind of social media videos to create a post, here are some good ideas to get you started: [list] An upcoming event for your business. A behind-the-scenes video that shows your business in action. Product demonstrations [/list] Take advantage of this growing marketing field by creating social media videos to increase engagement in your audience. At Video for Business, we can help you create customized videos for any project - including social media. If you'd like to learn more about our services, contact us today! The post Social Media Videos: What You Need to Know for Success appeared first on Video For Business.
Cinemagraphs have become a very popular visual medium for both organic and paid content on social media. When done well, Cinemagraphs can deliver much more depth and impact than a merely static image or video clip. We crafted this animated video to help explain what Cinemagraphs are and how they can benefit businesses while leaving lasting impressions on brands.https://vimeo.com/201944442
Video for Business partnered with the Texas Restaurant Association to create this piece to promote future TRA Marketplace events. This video was crafted using a mixture of attendee and exhibitor interviews, highlights from seminars and eye-catching clips from the Marketplace event. TRA Marketplace annual event offers a host of outstanding speakers, seminars, and panels, covering the hottest trends and toughest operational challenges. Hundreds of exhibitors gather to showcase the latest products and services, creating an exciting two-day extravaganza of buying, selling and networking.
A motion graphics company introduction video for Douglas Aquatics by Video For Business on Vimeo.
In business since 1970, Douglas Aquatics is the premier pool builder in the Richmond, Virginia area. Not only can they build your pool and spa, they can help with renovations, maintenance, and even pool management! They run their own lifeguard staffing program so you can get all of your pool needs taken care of! It's no wonder why their customers say Douglas Aquatics is the best and most professionally run pool company in the area! Video for Business created this motion graphics company introduction video for Douglas Aquatics. This video serves as an introduction of Douglas to the world. We create these videos by combining your project images along with our professional music and narration. At the end of the video, we feature your branding and a compelling call-to-action. In about one minute, you can showcase what makes your company great to the world! All of this is done while sticking close to your budget! Video helps create authentic connections with your audience. These connections lead to increased credibility and longevity of your message. In today's world, there is so much information coming from all directions. Therefore, consumers are looking for content that is easy to digest and fun to pay attention. Videos provide exactly the kind of information that customers want to share with their friends and family. Nearly 92% of mobile video viewers will share something that they find interesting with their social circle. Watch the video to see how Douglas Aquatics has earned its high reputation and favorable reviews from their customers. Interested in a motion graphics company introduction video or other video production services for your business? Learn more about video marketing in our blog! We update it with new topics every week! The post Motion Graphics Company Introduction Video for Swimming Pool Service appeared first on Video For Business.
Not only does Texas Swim Academy provide swimming lessons to children of all ages, they also take an active part in their community. For over ten years, Texas Swim Academy has been helping children learn how to swim in a pool and be aware of safety concerns. They have saved countless of lives by ensuring children understand how to act in and around a swimming pool. Video for Business created this featured project video for Texas Swim Academy. This video showcases the partnership that Texas Swim Academy has with The Boys and Girls Clubs. We shot this on-location video to give viewers a glimpse at the partnership between these two organizations. This featured project video also has an interview with Patrick, the branch director of The Boys and Girls Club. We combine all of these elements with professional music and branded graphics to create the full experience! A video is a great way to show off the work that you're the proudestÂ of! Video marketing has helped brands create and deliverable memorable marketing messages. These messages go straight to their audience and deliver measurable results. Most marketing professionals say that video is the type of content that leads to the best return on investment. In fact, content that contains a video converts users at an average of 4.8%. On the other hand, content without video converts users at an average of 2.9%. Videos help marketers increase their website conversion rates by more than 65%! Watch the video to see how Texas Swim Academy helps improve their community with their partnership with The Boys and Girls Club. Â Interested in a featured project video or other video production services for your business? Learn more about video marketing in our blog! We update it with new topics every week! The post Featured Project Video for Swimming Academy and Facility appeared first on Video For Business.