Forrester Research found that web pages with videos were 53 times more likely than traditional web pages to receive an organic first-page ranking in search results. Aside from excellent search engine optimization benefits, video can also help you drive traffic to your website and keep your visitors interested in your website longer. The more time someone spends on your website, the more authoritative your site appears in the eyes of search engines. It's a win-win.
On average, customers visit a site for 48 seconds. When a website has a video, the time spent on the website is increased to an average of 5 minutes and 50 seconds. That's valuable time being spent on your site instead of a competitor's.
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