With the holiday season just around the corner, many businesses are gearing up for their holiday marketing plans already. Consumers have their wallets ready and businesses are waiting to be a part of the action. Set yourself apart this holiday season by using holiday videos on your website, social media channels, and email marketing. Here are some ways that you can utilize these videos to help grow your business. Think about the holiday videos that would work best for your business. Not all videos are created equal. If you have a tangible product, you could use a video that showcases how to use that product with a holiday theme. Or maybe you can show your audience one of your favorite holiday recipes? Use a how-to video to connect with your audience on a more personal level. Another option for holiday videos is to showcase how your business gives back to the community. Tis the season to be charitable and jolly, so these types of videos show that you care about the community. They can also encourage others to do the same in terms of giving back. Go the extra mile to send holiday wishes to your audience with a greeting card video. These holiday videos can be motion graphics or live-action if your message of holiday wishes is genuine, it doesn't matter what format it is in. If you grab the attention of your audience, you can help increase your brand exposure and brand image. Here are some tips to get the most out of your holiday videos this season: [list=1] [*]Start early get your plan together and your videos out as soon as possible. [*]Share your videos where your customers are social media, in an email blast, and on the front page of your website [*]Keep your video short your audience has a lot on their mind this holiday season, so don't spend 7 minutes explaining how to make a gingerbread house [/list] At Video for Business, we would love to help you with holiday videos. With our motion graphics holiday cards, there is a budget-friendly solution to all of your holiday needs. We can also help with featured products or even special event videos! We are your partner for all your video production needs during the holiday season and beyond! You can check out our portfolio to see some of our work or contact us to get started today! But, don't wait too long the holidays won't last forever The post Use Holiday Videos to Grow Your Business This Season appeared first on Video For Business.
A motion graphics profile video for Pool Park by Video For Business on Vimeo.
In the southeastern Wisconsin area, there is only one place to go for your pool or spa project: Pool Park. In business since 1964, Pool Park prides itself on their ability to create lifelong connections with their customers. They take your idea of creating a backyard oasis and give it life with their years of experience. The pools they build deliver solid performance for the lifetime of the pool. A great way to capture this quality is to create a video that will live on the Internet forever. Video for Business created motion graphics profile video for one of our clients, Pool Park. We take motion graphic images and combine them with professional music and narration to create a compelling introduction to your business. We use your branded graphics and a call-to-action to help your marketing efforts. In about one minute, viewers can learn who you are, why they should shop with you, and how to get in touch with you if they're interested. A motion graphics profile video can help build your brand online. At Video for Business, we can help you capture the important parts of your company - all with motion graphic images. By featuring video on your website or social media sites, you can tell your brand's story online - in a format that everyone can remember. We can help you use video in your business to create engaging content that your audience will love! Watch the video to see how Pool Park creates beautiful pools and spas with their many years of experience. Interested in a motion graphics profile video? Or other video production services for your business? Learn more about video marketing in our blog! We update it with new topics every week! The post Motion Graphics Profile Video for Wisconsin Pool Builder appeared first on Video For Business.
There's no denying that the Internet and surrounding technology has become very important for many societies. Let's face it - it's where we do our socializing, our shopping, our studying, and pretty much everything in between. If you own your own business, have you been using video as part of your online marketing strategy? If not, consider putting video into your marketing plan as soon as possible. Why? It's simple - videos can help increase brand awareness, encourage online engagement, and drive more lead generation. The first step in improving your online marketing is to use video to drive brand awareness. Brand awareness involves telling your brand's story for the entire world. With videos, you can tell your story in a way that is easy to understand and digest for your audience. Amplify your story by creating videos that live on your social media channels, website, email marketing campaigns, and pretty much anywhere else. Video is the quickest way to reach your audience where they're already at - on their phone or desktop browsing the web or their favorite social media channels. The next step in online marketing is to use video to encourage online engagement. Online engagement is a key aspect in getting your company or brand more visible to people that need your products or services most. The fact of the matter is simple - people are more likely to share videos than a large block of text. In fact, nearly 92% of mobile users share videos for their friends and family to see. As online engagement grows, so will brand awareness. The final step to improve your online marketing is to use videos to drive more lead generation. At the end of the day, you want to make money. After all, that's why you went into business in the first place, right? Well, by using video, you can improve your lead generation by leaps and bounds. Once videos are optimized, you can use them to get more information out of your potential customers than compared to text or static graphic items. There are some ways to ensure that your videos are optimized for lead generation: [list=1] [*]Gate your videos. Require interested users to access a video by submitting their name and email. [*]Use a clear call to action at the end of your videos. But remember, don't make your videos too long or you risk losing potential leads before the call to action ever appears. [*]Showcase interactive product demonstrations through video. If your audience doesn't know how to use your product or service, how can you expect them to want to buy from you? [/list] At Video for Business, we're firm believers in the power of video. We can help you improve your online marketing efforts with improved brand awareness, online engagement, and lead generation. We will work with you to create the perfect video for your business - without breaking the bank. Check out our portfolio to see a snapshot of some of the videos we have helped businesses produce! The post How to Use Video to Improve Your Online Marketing appeared first on Video For Business.