Aloha Pools & Spas from Video For Business on Vimeo. For over 40 years, Aloha Pools & Spas has been creating the perfect outdoor oasis for families in Arkansas, Missouri, Kentucky, and Tennessee. As a family owned and operated company, Aloha is dedicated to serving their customers first and giving them pools and spas that are not only budget-friendlyÂ but also the most technologically advanced. Video for Business produced a motion graphic business profile video for Aloha Pools & Spas that captures the essence of they are and what they do. Less than one minute, this video provides potential customers with critical information that they need to make an informed decision. At the end of the video, a call to action is featured so that these potential customers can make that next step. A motion graphic business profile video gives your visitors a glimpse of who you are. Using information about the purpose and history of your organization, a script is created and professionally narrated over compelling images of your work in action. These videos present an overview of your company, products, and services with graphics and typography that coincide with your branding and marketing efforts. Video marketing has become a mainstay for brands to create and deliver memorable marketing messages to their audience that delivers measurable results. The majority of marketing professionals say that video is the type of content that leads to the best return on investment. In fact, video content users experience an average of 4.8% website conversion rate, compared to 2.9% conversion rate for content users without video. Video is helping marketers increase website conversion rates by more than 65%! Watch the video to see how Aloha Pools & Spas can create a lifetime of relaxation and family fun! Interested in a motion graphic business profile video or other video production services for your business? Learn more about video marketing in our blog, updated with new topics every week! The post Case Study: Aloha Pools & Spas Motion Graphic Business Profile Video appeared first on Video For Business.
Member's Choice Credit Union from Video For Business on Vimeo. At Member's Choice Credit Union, they know how important and intimidating it can be when applying for a loan for a small business. That's why they've dedicated themselves to making the process as hassle-free as possible. They've been helping small business owners achieve their dreams for over 70 years! Video for Business created a loan explainer video that illustrates everything a potential borrower needs to know about an SBA loan. With animated graphics and professional narration, this four-minute video breaks the process down and highlights the most important aspects. At the end of the video, a clear and compelling call to action is featured. Explainer videos are short videos that introduce your business, explain a process, and demonstrate why customers need you. Videos evoke emotion and create a memorable experience for an audience so your business can make a large, lasting impression. This allows you to be top-of-mind when big buying decisions are made. Everything anyone needs to know about your business can be communicated in a few minutes through video. Watch the video to see how Member's Choice Credit Union can turn your dream of owning your own business into a reality! Interested in a loan explainer video or other video production services for your business? Learn more about video marketing in our blog, updated with new topics every week! The post Case Study: Member's Choice Credit Union Loan Explainer Video appeared first on Video For Business.
Gone are the days of simply posting your video on YouTube and calling it a day â€“ there are now multiple channels of distribution for videos. In 2015, more than 8 billion video views were captured on Facebook alone. This demonstrates the rise in multi-channel video distribution that just can't be ignored: you have to put your videos in more places if you want to reach potential customers.
If you want to reach these potential customers, you have to go where they go. It's no secret that social media sites, such as Facebook, Twitter, and Instagram, have extremely loyal followers. These followers love videos and watch them every second of every day. However, there has also been a rise in strictly video channels, such as Vimeo and Brightcove. Each of these channels has seen millions and millions of views since their inception. There's one message that rings clear in all of these statistics:
Welcome to the rise of multi-channel video distribution. Get with it or get out. Â Â Â
Okay, so you have a great video that's been shot, edited, and is ready to goâ€¦ where should you upload it to and how should you adjust for each platform? Well, knowing some of the best practices for multi-channel video distribution is a great place to start and will help you go a long way in your video marketing strategy.
First things first, make sure that you adjust your video message based on where you're posting your video. Different channels have different viewers â€“ viewers with vastly different personalities and opinions. If you want to place your video on Facebook, you must make sure that it is easily shareable and interesting enough to keep viewers engaged. Perhaps you'd like to put all of your videos on Snapchat â€“ dear god don't try and put a 20-minute how-to video that will likely bore your viewers to death.
If you're looking to up your video game on various platforms, here are some specific best practices for each that will help you solidify your multi-channel distribution strategy:
Facebook [list=1] Video length of one minute or less No sound â€“ just text Comedy goes a long way with these viewers [/list] Twitter [list=1] Make sure you have a catchy title that will capture attention Tell viewers what you'd like them to do after the video â€“ visit your site, click for a sale offer, share with their friends [/list] YouTube [list=1] Visually compelling thumbnails help improve clicks and engagement Do you like to produce long videos? Go for it! Optimization for search engines with keywords [/list] If you're looking to get a piece of this ever-growing pie, Video for Business can help. We can create videos that work and look great on every video distribution channel. Our company profile videos are a great addition to your Facebook pages because they introduce who you are and what you can do in one minute or less. Or maybe you'd like to feature a customer testimonial for a Twitter advertising campaign â€“ we've got that down! All of our videos feature a compelling call-to-action at the end that will let your viewers know exactly what you want them to do after watching your video. Whatever you'd like to say, we can create a video that perfectly captures your message while engaging viewers. Contact us to get started on your multi-channel video distribution strategy! The post Welcome to the Rise of Multi-Channel Video Distribution appeared first on Video For Business.
Integrated Aesthetics from Video For Business on Vimeo. In the Houston, Spring, and The Woodlands areas of Texas, there is one place to go if you're looking to improve your look â€“ Integrated Aesthetics. Whether you're looking for plastic surgery, dermatology, or MedSpa, Dr. Young Cho and his team listen to your needs and can leave you looking and feeling great! Video for Business created a plastic surgery testimonial video featuring one of Integrated Aesthetics' many satisfied customers. In this video, we hear from Maria and why she chose to work with Dr. Cho. Along with professional music and live, on-location shots of the office, viewers are able to get a feel for what they can expect when they visit Integrated Aesthetics. Testimonial videos are driven by interviews with satisfied customers. By sharing their experience with a business, viewers are able to learn more about a product and how to use it. Live, on-location testimonial shoots include a professionally lit and recorded interview session with a featured customer and accompanying footage of the product or service. Video helps build a connection with your audience that leads to increased credibility and longevity of your message. In the age of information overload, consumers are looking for engaging and easy to digest content. Videos provide exactly the kind of information that customers want to share with their friends and family. A staggering 92% of mobile video viewers will share an interesting video with others in their social circle. Watch the video to see how Integrated Aesthetics can boost your confidence without invading your privacy! Interested in a plastic surgery testimonial video or other video production services for your business? Learn more about video marketing in our blog, updated with new topics every week! The post Case Study: Integrated Aesthetics Plastic Surgery Testimonial Video appeared first on Video For Business.
All Seasons Pools from Video For Business on Vimeo. Since 1979, All Seasons Pools has been providing the Orlando, Florida area with quality pool designs, installation, and products. They even have their own software that lets you design your own pool, so that your pool is just the way you like it. All Seasons Pools believes that consistent communication with all stakeholders ensures a successful pool project. Video for Business shot and edited a pool builder customer testimonial video to show off what makes them great. In this video, Carl and Ingrid explain why they chose All Seasons Pools to build their backyard getaway. This live, on-location video features shots of Carl and Ingrid's pools with professional music. Customer testimonial videos are a great way to showcase the success that your business has had. Whether the video is live or motion graphic, it will leave a lasting impact with your viewers. All customer testimonial videos end with contact information so that the viewer can get in touch with you about your product or services. The 21st-century customer is more connected than ever before. With the continuing innovations in mobile, social media, and marketing automation, customers continue to expect individualized attention and communication. Video gives customers exactly what they expect, all while leaving a memorable experience. Watch the video to see how Tropix Pools can turn any backyard into a pool oasis! Interested in a pool builder customer testimonial video or other video production services for your business? Learn more about video marketing in our blog, updated with new topics every week! The post Case Study: All Seasons Pools Pool Builder Customer Testimonial Video appeared first on Video For Business.